By Sheharyar 
After Twitter’s rebrand, a mesmerizing, flashing ‘X’ found its place atop the magnificent edifice of San Francisco’s headquarters, like a beacon of innovation in the urban skyline. Surprisingly, this iconic sign was raised without a proper permit, sparking curiosity and concern among the city dwellers. The incident has now caught the attention of local authorities, leading to a complaint being filed about the daring installation. As debates ensue over its legality, the enigmatic ‘X’ continues to captivate passersby, creating an air of mystique and uncertainty around its origin and significance.
The city of San Francisco has filed a complaint stating that they have visited the headquarters of the company, formerly known as Twitter, not once but twice since Friday. The cause of concern is the new flashing “X” sign positioned atop the building. As per the complaint, a notice of violation (NOV) has been issued due to the installation of the new sign without obtaining the required permit for the alterations on the building housing the social media platform’s headquarters.
Owner Elon Musk recently rebranded Twitter and its iconic bird logo as “X,” as reported earlier by CNN. He shared a video on Saturday, showcasing the building adorned with the striking “X” logo, stating, “Our HQ in San Francisco tonight.”
The complaint report reads, “NOV issued for work without a permit. During the inspection, MH visited the site and had a conversation with representatives from Twitter (sic) and the Building maintenance engineer team. I explained the complaint investigation process of BID and requested access to the roof area. However, the representatives from Tweeter (sic) declined to grant access but did clarify that the structure is a temporary lighted sign intended for an event. I made it clear to all representatives that the NOV mandates the removal of the structure either by obtaining a building permit or by legalizing it.
Patrick Hannan, a spokesperson for the city’s Department of Building Inspection, stated that the Washington Post reported the city’s requirement for a permit to approve new letters or symbols on a sign. The purpose behind this mandate is to maintain consistency with the historic nature of the building and ensure the safe attachment of any new additions to the sign.